SEO stands for search engine optimization. It is a process of incrementing the visibility of a website in the SERP (Search Engine Result Page) for specific set of keywords. One of the most used term in the domain of SEO is “backlink”. There are large number of individuals who has just stepped their foot in the world of websites struggle to comprehend the word “backlink”.
In the event that you are among one of them, then know that you are at the right place. Being one of the most sought after SEO Company in Ahmedabad, with this post, we are going to talk about backlink, their uses in SEO and also some ways to generate backlinks. So without wasting any time, let us begin.
So, what is backlinks?
Backlinks are nothing but incoming links to your website or web pages. Whenever a website links out to another website, it is referred to as backlinks. In the early days, backlinks were considered as the most vital factor for the ranking of a webpage in the SERP. Back then, a website with huge backlink profile were used to position at the top in the SERPs of several search engines including Google. The same is still applicable to some extent.
Advantages of backlinks in SEO
Being as one of the most decorated SEO Company in Ahmedabad, prior to stating any advantages of backlinks, we would like to inform you that, in the past couple of years, much has changed concerning backlinks. We have witnessed era when a site with low quality backlinks used to rank well in the search engines. However, after the introduction of Panda, a Google’s algorithm, the whole landscape of backlinks has been altered.
Presently, for ranking a website at the top, it is vital to have a backlink profile of high quality, and those backlinks should be contextual. For instance, you have a website about health, and you are making backlinks from different niche, say, interior designing, such links would be useless. You are ought to build backlinks from similar niche, and most importantly, links should be authoritative and relevant as well.
Below are some of the advantages of backlinks:
- Improves Organic Ranking
- Faster Indexing
- Referral Traffic, and so forth.
Below are some tips to create backlinks for a website or blog:
- Write awesome articles
- Use Broken link building method
- Create cornerstone articles (Piller articles)
- Start guest blogging
- Submit to web directories, and so forth.
In the event that you want your website to rank higher in the SERP, you can reach our SEO Company in Ahmedabad. Our SEO Company in Ahmedabad has been helping businesses and individuals since a decade in increasing the rank of their website and blogs.
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